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// Clay Automation

Stop researching leads.
Start reaching them.

Clay automation that enriches, personalizes, and pushes leads straight into outreach - waterfall data, AI-written first lines, and n8n wiring into your CRM and Instantly.ai.

Enrichment live
clay · openai · instantly
New lead - company URL added
✓ Waterfall enriched · email + phone found
✓ Job-change signal detected
✓ AI first line written
✓ Pushed to Instantly · sequence entered
Reply - interested
✓ HubSpot updated · owner alerted
✓ Routed via n8n · task created
KD 0
First mover advantage
0s
Lead to personalised email
Waterfall
Enrichment built right
n8n
Full stack integration

Built with your stack

ClayClay n8nn8n Instantly.aiInstantly.ai ApolloApollo OpenAIOpenAI HubSpotHubSpot

// Try these

Clay automations you can run this week

Real enrichment and outreach workflows we build in Clay. Pick one - we wire it into your CRM and sequences.

What we build in Clay

Table and workflow setup

Clay tables configured for your ICP, data sources connected, and enrichment columns built. The foundation that everything else runs on.

Waterfall enrichment

Multiple data providers cascaded so you get the highest hit rate on email and phone data - Apollo, Hunter, Clearbit, and others configured in sequence.

AI personalisation at scale

AI columns built inside Clay that write personalised first lines, subject lines, and value propositions based on enriched data. Outreach personalised at the lead level without manual research.

Clay to Instantly.ai integration

Enriched and personalised leads pushed directly from Clay into Instantly.ai sequences automatically. Zero manual export/import.

Clay to n8n integration

Clay webhooks connected to n8n for advanced routing - CRM updates, team notifications, and multi-step workflows triggered from Clay enrichment events.

Buying signal tracking

Clay tables monitoring job change signals, funding announcements, hiring signals, and tech stack changes - triggers outreach at the moment of highest relevance.

Lead enrichment, live in production

Enterprise / US

BrainLink International: Clay + n8n + OpenAI outreach pipeline

Company URL to personalised cold email in 60 seconds. Clay for enrichment, OpenAI for personalisation, n8n for orchestration, Instantly for sending. Zero manual research per lead.

60s
URL to personalised email
0
Manual research
Scale
Unlimited volume

Want Clay automation built for your outreach stack?

Book the audit. We scope Clay projects in 30 minutes.

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Questions, answered

What is Clay used for?+

Lead enrichment, data research, AI personalisation, and outreach automation. It pulls data from 50+ sources and uses AI to turn raw data into personalised outreach at scale.

How much does Clay automation cost?+

Pricing depends on the scope of your system. After a free audit we give you a clear quote, fixed-price or hourly, whichever fits. Book the audit for a number tailored to you.

What enrichment sources does Clay support?+

Apollo, Hunter, Clearbit, LinkedIn, Crunchbase, and 50+ others. We configure the waterfall based on your ICP and data needs.

Can Clay integrate with our CRM?+

Yes. Via native integrations or n8n, Clay connects to HubSpot, Salesforce, GHL, and other CRMs.

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Clay automation that does the research for you.

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