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Clay automation services.
Enrich, personalise, and outreach at scale.

Clay is the most powerful lead enrichment platform available. Most users scratch the surface.
We build full automation: waterfall enrichment, AI personalisation, and CRM integration.

KD 0
First mover
advantage
60s
Lead to
personalised email
Waterfall
Enrichment built
right
n8n
Full stack
integration
Clay automation

Want Clay automation built for your outreach stack?

Book the audit. We scope Clay projects in 30 minutes.

01

Table and workflow setup

The foundation everything else runs on.

Clay tables configured for your ICP, data sources connected, and enrichment columns built. The foundation that everything else runs on.

Setup
  • ICP table configuration
  • Data source connections
  • Enrichment column builds
  • Workflow foundation
02

Waterfall enrichment

Highest hit rate on email and phone data.

Multiple data providers cascaded so you get the highest hit rate on email and phone data: Apollo, Hunter, Clearbit, and others configured in sequence.

Providers
ApolloHunterClearbitLinkedInCrunchbase
03

AI personalisation at scale

Personalised outreach without manual research.

AI columns built inside Clay that write personalised first lines, subject lines, and value propositions based on enriched data. Outreach personalised at the lead level without manual research.

Generates
  • Personalised first lines
  • Subject lines
  • Value propositions
  • Lead-level personalisation
04

Clay to Instantly.ai integration

Zero manual export or import.

Enriched and personalised leads pushed directly from Clay into Instantly.ai sequences automatically. Zero manual export/import.

Automates
  • Clay to Instantly push
  • Sequence entry on enrichment
  • Zero manual export
  • End-to-end outreach flow
05

Clay to n8n integration

Advanced routing from Clay enrichment events.

Clay webhooks connected to n8n for advanced routing: CRM updates, team notifications, and multi-step workflows triggered from Clay enrichment events.

Triggers
  • CRM updates
  • Team notifications
  • Multi-step workflows
  • Enrichment event routing
06

Buying signal tracking

Outreach at the moment of highest relevance.

Clay tables monitoring job change signals, funding announcements, hiring signals, and tech stack changes, triggers outreach at the moment of highest relevance.

Monitors
  • Job change signals
  • Funding announcements
  • Hiring signals
  • Tech stack changes
In production

In production

EnterpriseUS

BrainLink International: Clay + n8n + OpenAI outreach pipeline

Company URL to personalised cold email in 60 seconds. Clay for enrichment, OpenAI for personalisation, n8n for orchestration, Instantly for sending. Zero manual research per lead.

60s
URL to personalised
email
0
Manual
research
Scale
Unlimited
volume
FAQ

Common questions about clay automation

Lead enrichment, data research, AI personalisation, and outreach automation. It pulls data from 50+ sources and uses AI to turn raw data into personalised outreach at scale.
Clay setup and workflow builds start from $1,000. Full outreach stack with Clay + Instantly + n8n integration starts from $2,000.
Apollo, Hunter, Clearbit, LinkedIn, Crunchbase, and 50+ others. We configure the waterfall based on your ICP and data needs.
Yes. Via native integrations or n8n, Clay connects to HubSpot, Salesforce, GHL, and other CRMs.

Clay automation. Enrich, personalise, and outreach at scale.

Book the audit. Free.

No pitch decks. Usually back within 24 hours.