AI Answers Every Goodfellas Lead in Minutes
Six connected systems now handle every call, text, and forgotten lead, then hand the dispatcher a finished booking.
About Goodfellas Air Conditioning & Plumbing
Goodfellas is a family-owned HVAC and plumbing company in Tucson, Arizona. They serve homeowners across the region and depend on fast response to win jobs against local competitors.
The problem
Web leads waited too long for a callback, and competitors who called first often won the job. Every inbound call needed a person to answer it, qualify the lead, and book it by hand. Calls that came in after hours sat until the next morning. Thousands of old leads from past campaigns sat untouched in the database. Nobody could see which calls turned into bookings, or why the others didn’t.
The solution
Agentum built six connected AI systems to run this process end to end.
A voice agent calls each new web lead within minutes and asks the questions needed to book the job. A second voice agent answers every inbound call the same way, any time of day, and switches to an after-hours greeting on its own. A text system holds real conversations over SMS and web chat, remembers recent messages, and brings in a person only when a customer needs one. Every call gets logged with its outcome. A separate system works through the old lead list on a set schedule, texting, calling, and emailing until someone responds.
Once a lead qualifies, the booking flows straight into ServiceTitan and lands in the dispatcher’s queue, ready to go.
Built with GoHighLevel, n8n, Retell AI, Zapier, ServiceTitan, and Supabase.
The impact
Every new lead gets a call within minutes of filling out the form. Calls and texts get answered at any hour, including nights and weekends. Dispatchers now only see finished bookings, with the qualifying work already done. The old lead list is active again, working through a set follow-up sequence instead of sitting untouched. Every call produces data on outcome and sentiment that the business didn’t have before.